From the Desk
of:
Paul Serban
Dear Solo Ad
List Builder,
List building is only
profitable if you focus on building a quality list.
The
big myth that people want you to believe is that you need a larger
list, or that you should build the list fast. The concept of quantity
over quality.
But
I want you to think the opposite here - quality over quantity.
Get the thoughts out of your head that tell you that you can only
succeed with a big list. Forget all the video courses that you've
watched that tell you that you can or should build a 10,000 list in 2
days. Because with that mindset, you’ll lose the focus which is serving
those on your list and seeing them as a cash machine
versus human beings.
Quality over quantity!
A list of 100 could
trump a list of 20,000 in terms of how it’s used, and I’ve done it over
and over again.
How would you like to
learn how to not only – Build a list from solo ads but also how to get
that list to convert?
There are three factors here:
1. Where you get the
list
2. Your initial offer
3. How you use the list
Most people that fail
either look at one or two, not three.
In order for this to
work – you need all three main factors, which
I’ll cover in more
depth.
But for now, let me
give you some insight that you can use now.
Converting a list is
what takes time but is where the magic
happens. So, if you set yourself up for success and create a
proper plan of
attack – which I'll show you in this specific video series, you'll be
closer to success.
Let's take a deeper
look at these three factors in action.
Yes - You can build a
profitable list from solo ads.
But not all lists are
created equal. In other words – not all lists
will produce quality results.
Let’s look deeper into these three factors :
1) Where you get the list
Here
are some common mistakes people make:
-
Finding a list owner who's emailed their list
so many times
that it has diluted their list. The list is sick of emails of little
value – that when you make an offer – you are positioned
with the reputation as “bad” just by association. If you don't
know how to look for a list owner who has not diluted their
lists, then you have already set yourself up for failure.
-
Finding a list that is outdated. It’s good to
know how old the
leads are and how interested they have been in the solo ads
that have been sent out.
Or on the customer's end…
-
Finding a list that is not related to the
topic of their initial
offer.
-
Not creating a plan of attack
2) Your initial offer
Obviously in order to get more people to sign up on your list when you
do a solo ad campaign, you need to make sure that your initial offer is
something of value.
In other words, you
want to make sure that it is something that
people really, really want.
You
may not realize this, but your initial offer is what will position you
from here on out and brand your reputation as “quality” or “bad”. It
will brand you as someone either to be trusted or to be avoided. Of
course, there are many other strategies along the way that I will teach
you in this specific video course to help you stand out as “good
quality”.
3) How you use it
It's not about the
size, it's how you use the list.
I've seen lists of 10k
convert at 1% or less, while lists of 500 at 20-30% outrank them.
It all boils down to
these three rules and many more factors.
Follow it and you'll
get there.
Don't follow it or
don't know it exists, then say goodbye to your
list growth and conversions.
-
How would you like to know if the solo ad list
owner is good
or not?
-
What questions should you ask them?
-
How to email your list so they'll actually buy?
All these questions and
many more will be answered in this specific video series.
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